Put a Press Section on your Website Today!
Having a good press section on your website can do wonders for your offline and online public relations efforts. The goal of a press section is to make it easier for the media to write about your company/services in their newspapers, magazines, blogs, evening news, television shows, radio… Press sections save time for reporters because all the information they need is in one place. The easier you make it for reporters to write about you the more likely they will. A good press section should include the following: Press Releases You should post all of your press releases on your website. Reporters will often look at your press releases for ideas of what to write about your company. Often they will reprint your press releases or alter them slightly, especially when they are on a deadline. Press releases also let your visitors know what is happening with your company. Previous Press Hits Include links to previous press hits (articles and press publications that have been written about your company). They can help reporters come up with ideas on what to write about you. It is also good to have these online for your customers to see because they help reinforce trust in your brand. Downloads An article written about your company that includes a logo or photos is better than one that is just all text. Include the following items for download and your press hits will do more for you: 1. High-resolution company logo(s) 2. High-resolution […]