Having a good press section on your website can do wonders for your offline and online public relations efforts. The goal of a press section is to make it easier for the media to write about your company/services in their newspapers, magazines, blogs, evening news, television shows, radio… Press sections save time for reporters because all the information they need is in one place. The easier you make it for reporters to write about you the more likely they will. A good press section should include the following:   Press Releases You should post all of your press releases on your website. Reporters will often look at your press releases for ideas of what to write about your company. Often they will reprint your press releases or alter them slightly, especially when they are on a deadline. Press releases also let your visitors know what is happening with your company.   Previous Press Hits Include links to previous press hits (articles and press publications that have been written about your company). They can help reporters come up with ideas on what to write about you. It is also good to have these online for your customers to see because they help reinforce trust in your brand.   Downloads An article written about your company that includes a logo or photos is better than one that is just all text. Include the following items for download and your press hits will do more for you: 1. High-resolution company logo(s) 2. High-resolution […]

Parents, teachers and moral-books have been stating it out—there’s no way to become productive quickly. But, who cares? I bet if you are a blogger and read this article you can’t deny the fact that you are into blogging just because of money. There’s absolutely no flaw in it, many successful bloggers started out into blogging only for the sake of money. Even I did it as well. But if you are into blogging for getting deep quickly, then you are doomed to die. Wondering why you’re here? Because blogging will not grant you immediate answers. Though successful bloggers were into this for the sake of money, but they didn’t believe that they would progress to money quickly. You realize, blogging is much like entrepreneurship. You begin with a blog with short or no capital. SEO, Social Media, Backlinking and many other processes can help in building an admired and thriving web blog. Building a company is rather similar to establishing a blog, except having a cap. Merely, in many examples, successful companies have come out of no capital as well. If you desire to be an entrepreneur in the future, blogging would pay you the first taste of it. Backward to the post; blogging does pays well. Fed, you work hard with determination and are patient. In that location are over 1+ million blogs (and enumeration). If you go the correct fashion, pursue the good formulae, you would indeed stick to the summit. Merely, it needs time. Though, many […]

In our experience, one of the principal challenges that companies face with regard to their web initiatives is determining how to feature content on their homepages.  While this seems like a somewhat obvious topic at a glance, more companies that none are getting it wrong by misunderstanding how their users experience their company through the homepage, the first impression to your clients.  To clarify this challenge, I would like to share with all of you what I call the Visibility Index. This simple two-axis chart evaluates content from two concurrent perspectives: How important is this content to your key audiences? and How important is this content to your company? While simple, I believe that content that appears in the upper right quadrant should be featured on the homepage of your website.  Like any useful rule-of-thumb, this approach should stand up to testing against real-world scenarios, while also proving its value across a range of website types.  For example, in our own case at VeeFx, the driver for our business is ultimately a combination of our portfolio and the experience that our clients have in dealing with us.   Our process is comprehensive and helpful, but not the determining factor in our clients’ decision-making process.  Our portfolio, or at least a portion of it, is front and center on our homepage while our process is accessible from the interior of the site. Similarly, for a web retailer, your product mix is substantially more important than your company history or return policy, […]

Web Layout Designs Your designer may have very definite opinions about what does and does not constitute an appropriate layout for professional or eCommerce websites. If you have chosen well, your designer likely has the experience to support their preferences when it comes to tailoring your website. We can assume that you, the client, are not a professional web developer and therefore cannot possibly be well versed in the details of what goes into these projects. Your designer might be counting on that. Because we are looking out for you and your best interests, here is a little insight into what influences a successful web page layout. You are not paying your designer to create a site that someone else has shaped for their own, so don’t settle for cookie cutter layouts. Left-column navigation format is standard in web design. There is an up-side and a downside to this style of navigation and that is because left-column navigation is simple for designers and familiar to visitors, but it lacks all ambition or creativity. Consider also that our eyes scan from left to right when reading; therefore, the use of right-column navigation would allow the visitor to view the main content first. This can be a refreshing change, but ensure that the page is balanced in terms of content, white space, colors, and graphics because the page will already appear unique upon first glance and any lack of planning on your designer’s part, will be distracting to the viewer. If you […]